Client

Bausch + Lomb

Project

Digital Sales App

Role

UX / UI / Design

Due to a new sales strategy, Bausch + Lomb wanted to develop an interactive contact lens detail aid that sales reps would love to use and would pique the doctors’ interest with every call.

I worked alongside their agency to design an app prototype with optimal content display and customizable message flow.

The final interactive prototype had a profit calculator, interactive data graphs and elements, and a library of supportive resources and documents.

Single Project

The main screen of the app was designed to start conversation by providing sales reps and doctors with a selection of quickly digestible information to help start conversation about contact lens. Reps could begin with videos and facts, or dive into more detailed data and other documents.

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The app also had a selection of tools such as a profit calculator and habit profiler to help doctors’ determine whether supplying or prescribing the line of contact lens would be in their best interest. Finally, additional materials, such as in-office promotional products and videos, were compiled into a “resource library” where doctor’s were given the option to request and order materials.

Single Project